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TOPICS THIS WEEK: Risk, Experimentation and Change Part of running a business and being an entrepreneur is trying new things. We're all about connecting with our community on this podcast. We think the most successful businesses are the ones that engage well with their target market. They build communities. In this week's episode, we talk about changing the podcast to allow us to engage better and more directly with our listeners. In fact, we're thinking about how you can participate in the actual recording of the podcast. One way of doing that is using Google+. Our conversation leads us to discuss how audiences and companies find each other and how they build relationships. Rather than trying to please everyone all of the time, the better strategy is to please a smaller subset of people who really get your business. That involves taking a leap of faith. Risk is part of finding your true audience. The video Links to people and things we mention Chris Brogan New rallying po...

TOPICS THIS WEEK: Fear, Firewalking, The Flinch by Julien Smith, SOBCon, Social Media Camp Fear is a powerful hurdle we all have to overcome in life. Often, the fear wins out and we don't negotiate the hurdle. Our lives end up poorer for it. We don't progress. So what can we do to overcome this fear? We discuss solutions ranging from fire walking to smashing plates. Fear is also a great ingredient in the story of our business. Admitting the fears we have and the hurdles we have to overcome, along with our doubts, makes us human. It makes it easy for others to connect with what we want to achieve. They start rooting for us and following our story. Brian Moore of Peak Potential at one of his firewalking events. By the way, that's concentration on his face, rather than pain © 2012 Roger Overall Links to people and things we mention Chris Brogan Social Media Camp SOBCon Brian Moore, Peak Potential The Flinch/Julien Smith New rallying point You are a big part of the story of thi...

TOPICS THIS WEEK: Shipping imperfection; Being unique and marketing that; Working from Sheds Perfection is key to success in business, right? Your product needs to be perfect to survive in the marketplace. If it isn't, your clients won't like it. Your competitors will steamroller over you. Really? Maybe not. Just how perfect should perfection be? There is a point at which perfection is a killer. You keep delaying shipping. Remember that a project that is 95% done, but hasn't shipped, is as good as 0% complete from the perspective of the marketplace. And a 0% product or services isn't attractive at all. This week we look at perfection in business and how you don't always need to deliver perfection. In fact, have a listen to this episode of Chris Brogan's podcast in which he interviews Paul: The Human Business Way, Episode 10. The conversation about perfection or imperfection turns to office space. Jane has moved into a shed. Sounds odd? Turns out working from she...

Many good stories share a common storytelling device: an epic challenge that the protagonist must overcome. The story of your business is also about overcoming challenges. You are on a quest – a quest to grow your business, launch your product, reach your targets. The higher you intend to reach, the more epic the quest, the more we are drawn to it. You are the underdog we are cheering on. We've set some epic challenges for this podcast, and we'd like you to be part of the quest. Join us on the journey and help us build the bright, giving, supportive, valuable community we have in mind. What are the challenges we've set? You'll have to listen to this week's episode for that. You'll hear how many weekly downloads we'd like to hit by 31st December of this year. You'll also hear of an epic geographic goal as well. New rallying point You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to h...

In this episode of the podcast, we look at the power of asking directly for help – from your support community and from your clients and customers. Sometimes you need to seek out help, sometimes an offer of help drops in your lap. In the case of the latter, we often let the moment slip because we're not ready. That's happened to all of us. So how can you make sure that next time you're ready? We also lift the veil on where the podcast is at the moment and start to reveal where we'd like to go with it. Community is key to the future of the show and to grow it we need the help of you, our listeners. One of the things we've wanted to do for a while is start a group on LinkedIn. It's there now. We'd love it if you stopped by and joined the community: Business Jazz LinkedIn Group . You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 13th April, 2013 . We're also in iTunes . We'd l...

Ideas - we all have them. Some are fantastic, some less so. Most are never acted on. In his latest email, Chris Brogan gives you seven steps to help you pick those ideas that are good for you and implement them. Paul and Roger discuss their own experiences of implementing ideas. During the podcast, you'll hear occasional interference from someone's smartphone. Our apologies. The person responsible ( Paul Roger) has been spoken to. Our news The podcast is available in iTunes now, making it easier to subscribe to. If you listen to us on your Blackberry, we have you covered too. We've been accepted into the Blackberry catalogue. Even better is that the cafe at the Blackrock Castle Observatory has given us our own table beside a fire. You can't imagine a more welcoming place, nor a better "studio" to record in. The Business Jazz players   Business Jazz is a collaboration. You, our listener, are the most important person. Next is Chris Brogan. 

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