Watch out Bollywood
Which country produces the largest number of films every year ? The answer is easy - India, some 1300 films in all. Which country is the second largest producer of films ? You might scratch your head or have guessed Hollywood. Wrong. The reality is Nigeria. Watch out Bollywood; Nollywood is all set to overtake you. The Nigerian film industry is apparently thriving and booming. Its the film capital for all of Africa. Some 1000 films are apparently made each year. Unlike the more traditional format of movie halls, Nigerian films are mostly released on videos - there's hardly much of the theatre format in Nigeria and almost all of Africa. Each video costs some US$ 2 or so - cheap enough to be affordable and not worth counterfeiting. The distribution channel is therefore by retail stores for home viewing. No doubt, cheap video parlours would have sprung up for those unable to own a video player. The industry is still small - Only some $250m or so. But with enormous potential. Africa is...