meek-investor

TOPICS THIS WEEK: Risk, Experimentation and Change Part of running a business and being an entrepreneur is trying new things. We're all about connecting with our community on this podcast. We think the most successful businesses are the ones that engage well with their target market. They build communities. In this week's episode, we talk about changing the podcast to allow us to engage better and more directly with our listeners. In fact, we're thinking about how you can participate in the actual recording of the podcast. One way of doing that is using Google+. Our conversation leads us to discuss how audiences and companies find each other and how they build relationships. Rather than trying to please everyone all of the time, the better strategy is to please a smaller subset of people who really get your business. That involves taking a leap of faith. Risk is part of finding your true audience. The video Links to people and things we mention Chris Brogan New rallying po...

The struggle to control prices of digital content sold online continues, with producers and distributors battling over prices for downloads of books and music. In the latest skirmish, Amazon removed Macmillan books from its website after the company protested that online retail was using monopoly power to force publishers to accept prices no higher than $9.99. Macmillan and other publishers have now signed distribution deals with Apple that allows them to price downloads at $12.99 and $14.99. Producers, of course, want higher prices because they produce higher revenue and better profits. The struggle to control prices is not unique to the online environment. In the offline world, producers of books, magazines, CDs, and DVDs have long struggled to gain limited shelf space because there is a large oversupply of products and retailers’ have selection preferences for popular, rapidly selling products. Large national and retailers have also used their bargaining power to push wholesale and...