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TOPICS: Knowing who your ideal clients are, April Ennis, Michael Port, Steve Farber We welcome April Ennis to the podcast. She graciously stepped in when Roger was unavailable recently. Jane and April talk about finding the right clients for you. Rather than chase everyone, they discuss the idea of seeking out a well-defined client who suits your needs and who will enable you to do the very best work you can. The video Here is the video of the Google+ hangout recorded during the recording of the podcast episode: Links to people and things we mention April Ennis Michael Port Steve Farber New rallying point You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group . Please knock on the door and we'll let you in. Country tally We're hoping to get a listener in every country in the world. The amazing, sup...

We've talked a lot on the podcast about how putting the emphasis on your customers and clients is a cornerstone of being attractive as a business.  Chris Brogan  highlights the perspective of "You" (the customer) rather than "Me" (the business) in marketing. We buy into that. You probably do too if you're a regular listener of the podcast. In this week's episode, Jane  and Roger  discuss the opposite approach – just talking about yourself. This works well for a large number of businesses, and you'll hear that there are some clear benefits. It makes us wonder whether Chris is wrong. Or is it a case that both approaches work and that you have to find the one that fits best with who you are? You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 10th March, 2013 . We're also in iTunes . We'd love it if you subscribed or left some feedback. Chris has a newsletter If you want...