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TOPICS THIS WEEK: Customer Service: Good and Bad The biggest threat we used to be able to make when we received bad service was to write a letter. That was utterly ineffectual in most cases. The letter was conveniently filed in the bin. Things have changed a bit. These days we can publicise our anger (or our delight) online. But have companies woken up to this? Many haven't. Social media is a great opportunity for businesses to engage with dissatisfied and satisfied customers alike. The latter is especially overlooked. Many companies are missing a fantastic marketing opportunity by not encouraging pleased customers to use social media. In this episode, we run through some stories of good and bad service, and how the companies involved responded. The video Here is the video of the Google+ hangout recorded during the recording of this week's podcast episode: Links to people and things we mention David Bailey Cherry Host Phil Sorrell New rallying point You are a big part of the st...

TOPICS THIS WEEK: Access and Boundaries Gary Vaynerchuk is a visionary social media expert and entrepreneur. He recently announced that he had tasked one of his staff to shadow him and produce social media content based on his comments. His thinking is that more content equals more exposure, and more exposure brings more business. In this week's episode of Business Jazz, we talk about some of the issues this raises. Specifically, we look at access and boundaries. Many businesses are wary of letting people in. They aren't comfortable lifting the veil. So how much access is good? We also look at the issue of setting boundaries for employees who are producing social media on behalf of a business. Trust and responsibility become big factors. The video Here is the video of the Google+ hangout recorded during the recording of this week's podcast episode: Links to people and things we mention David Bailey New rallying point You are a big part of the story of this podcast. We'd...