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TOPICS THIS WEEK: Fear, Firewalking, The Flinch by Julien Smith, SOBCon, Social Media Camp Fear is a powerful hurdle we all have to overcome in life. Often, the fear wins out and we don't negotiate the hurdle. Our lives end up poorer for it. We don't progress. So what can we do to overcome this fear? We discuss solutions ranging from fire walking to smashing plates. Fear is also a great ingredient in the story of our business. Admitting the fears we have and the hurdles we have to overcome, along with our doubts, makes us human. It makes it easy for others to connect with what we want to achieve. They start rooting for us and following our story. Brian Moore of Peak Potential at one of his firewalking events. By the way, that's concentration on his face, rather than pain © 2012 Roger Overall Links to people and things we mention Chris Brogan Social Media Camp SOBCon Brian Moore, Peak Potential The Flinch/Julien Smith New rallying point You are a big part of the story of thi...

TOPICS THIS WEEK: Shipping imperfection; Being unique and marketing that; Working from Sheds Perfection is key to success in business, right? Your product needs to be perfect to survive in the marketplace. If it isn't, your clients won't like it. Your competitors will steamroller over you. Really? Maybe not. Just how perfect should perfection be? There is a point at which perfection is a killer. You keep delaying shipping. Remember that a project that is 95% done, but hasn't shipped, is as good as 0% complete from the perspective of the marketplace. And a 0% product or services isn't attractive at all. This week we look at perfection in business and how you don't always need to deliver perfection. In fact, have a listen to this episode of Chris Brogan's podcast in which he interviews Paul: The Human Business Way, Episode 10. The conversation about perfection or imperfection turns to office space. Jane has moved into a shed. Sounds odd? Turns out working from she...

Many good stories share a common storytelling device: an epic challenge that the protagonist must overcome. The story of your business is also about overcoming challenges. You are on a quest – a quest to grow your business, launch your product, reach your targets. The higher you intend to reach, the more epic the quest, the more we are drawn to it. You are the underdog we are cheering on. We've set some epic challenges for this podcast, and we'd like you to be part of the quest. Join us on the journey and help us build the bright, giving, supportive, valuable community we have in mind. What are the challenges we've set? You'll have to listen to this week's episode for that. You'll hear how many weekly downloads we'd like to hit by 31st December of this year. You'll also hear of an epic geographic goal as well. New rallying point You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to h...

In this episode of the podcast,  Jane and Roger  continue their discussion about  Chris Brogan 's concept of Loving the Grind. What's the Grind? The grind comprises all those things that you don't really like doing but are essential to the health and success of your business. The boring, dull, hard, difficult, tedious stuff that underpins the success of your business. You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 6th April, 2013 . We're also in iTunes . We'd love it if you subscribed or left some feedback. Business Jazz Players This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story . Extras We have a tradition here at Business Jazz of recording a segment of audio around the main podcast, usually ...

Chris Brogan talks a lot about learning to love the grind. The grind comprises all those things that you don't really like doing but are essential to the health and success of your business. In this episode of the podcast,  Jane and Roger  discuss various ways in which to make doing the grind more palatable based on their own experiences. You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 30th March, 2013 . We're also in iTunes . We'd love it if you subscribed or left some feedback. Business Jazz Players This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story . Extras We have a tradition here at Business Jazz of recording a segment of audio around the main podcast, usually afterwards. Sometimes we forget. Thi...

We've talked a lot on the podcast about how putting the emphasis on your customers and clients is a cornerstone of being attractive as a business.  Chris Brogan  highlights the perspective of "You" (the customer) rather than "Me" (the business) in marketing. We buy into that. You probably do too if you're a regular listener of the podcast. In this week's episode, Jane  and Roger  discuss the opposite approach – just talking about yourself. This works well for a large number of businesses, and you'll hear that there are some clear benefits. It makes us wonder whether Chris is wrong. Or is it a case that both approaches work and that you have to find the one that fits best with who you are? You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 10th March, 2013 . We're also in iTunes . We'd love it if you subscribed or left some feedback. Chris has a newsletter If you want...

Failure. It's a scary word for many of us. For others, it's something to be embraced. They see failures as milestones on the way to success. Failure should be embraced, rather than feared. This week Paul and Roger discuss failure and how to turn it to your advantage, prompted as usual by an email from Chris Brogan . To hear the podcast, just click on the play button on the embedded player at the top of this post. We're also in iTunes . We'd love it if you subscribed. Wow! Many of you will have found us through the plug that both Chris and AJ Leon gave the podcast in their email newsletters last week. It was an incredible experience for us to receive such boosts from these two remarkable people. Chris and AJ, thank you. It means the world to us. Help yourself If you'd like to subscribe to Chris' emails, you'll find a place to sign up on his website . If you're interested in The Impact Equation , the book he recently published with Julien Smith, you c...

Ideas - we all have them. Some are fantastic, some less so. Most are never acted on. In his latest email, Chris Brogan gives you seven steps to help you pick those ideas that are good for you and implement them. Paul and Roger discuss their own experiences of implementing ideas. During the podcast, you'll hear occasional interference from someone's smartphone. Our apologies. The person responsible ( Paul Roger) has been spoken to. Our news The podcast is available in iTunes now, making it easier to subscribe to. If you listen to us on your Blackberry, we have you covered too. We've been accepted into the Blackberry catalogue. Even better is that the cafe at the Blackrock Castle Observatory has given us our own table beside a fire. You can't imagine a more welcoming place, nor a better "studio" to record in. The Business Jazz players   Business Jazz is a collaboration. You, our listener, are the most important person. Next is Chris Brogan. 

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