Business Jazz – 20th June 2013 – How Authentic is too Authentic?
TOPICS THIS WEEK: Being authentic as a marketing tool Authenticity is a big buzzword in content marketing at the moment. The question is, how authentic should you be? A second issue concerns how much you push your successes over your failures. Some of us are only really comfortable presenting a facade of wild success to the outside world. Yet in doing so we run the risk of not connecting properly with our audience. Nobody only experiences good things in their lives. Often revealing some setbacks or missteps make us seem more human and accessible. On the flipside, revealing business struggles can put off clients. Plenty of connundrums there. The video Here is the video of the Google+ hangout recorded during the recording of this week's podcast episode: Links to people and things we mention We didn't mention anyone this week. But do go here: Liz Strauss Fundraiser New rallying point You are a big part of the story of this podcast. We'd like you to be an even bigger part of it...