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TOPICS THIS WEEK: Shipping imperfection; Being unique and marketing that; Working from Sheds Perfection is key to success in business, right? Your product needs to be perfect to survive in the marketplace. If it isn't, your clients won't like it. Your competitors will steamroller over you. Really? Maybe not. Just how perfect should perfection be? There is a point at which perfection is a killer. You keep delaying shipping. Remember that a project that is 95% done, but hasn't shipped, is as good as 0% complete from the perspective of the marketplace. And a 0% product or services isn't attractive at all. This week we look at perfection in business and how you don't always need to deliver perfection. In fact, have a listen to this episode of Chris Brogan's podcast in which he interviews Paul: The Human Business Way, Episode 10. The conversation about perfection or imperfection turns to office space. Jane has moved into a shed. Sounds odd? Turns out working from she...

Many good stories share a common storytelling device: an epic challenge that the protagonist must overcome. The story of your business is also about overcoming challenges. You are on a quest – a quest to grow your business, launch your product, reach your targets. The higher you intend to reach, the more epic the quest, the more we are drawn to it. You are the underdog we are cheering on. We've set some epic challenges for this podcast, and we'd like you to be part of the quest. Join us on the journey and help us build the bright, giving, supportive, valuable community we have in mind. What are the challenges we've set? You'll have to listen to this week's episode for that. You'll hear how many weekly downloads we'd like to hit by 31st December of this year. You'll also hear of an epic geographic goal as well. New rallying point You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to h...

In this episode of the podcast, we look at the power of asking directly for help – from your support community and from your clients and customers. Sometimes you need to seek out help, sometimes an offer of help drops in your lap. In the case of the latter, we often let the moment slip because we're not ready. That's happened to all of us. So how can you make sure that next time you're ready? We also lift the veil on where the podcast is at the moment and start to reveal where we'd like to go with it. Community is key to the future of the show and to grow it we need the help of you, our listeners. One of the things we've wanted to do for a while is start a group on LinkedIn. It's there now. We'd love it if you stopped by and joined the community: Business Jazz LinkedIn Group . You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 13th April, 2013 . We're also in iTunes . We'd l...