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TOPICS THIS WEEK: Being authentic as a marketing tool Authenticity is a big buzzword in content marketing at the moment. The question is, how authentic should you be? A second issue concerns how much you push your successes over your failures. Some of us are only really comfortable presenting a facade of wild success to the outside world. Yet in doing so we run the risk of not connecting properly with our audience. Nobody only experiences good things in their lives. Often revealing some setbacks or missteps make us seem more human and accessible. On the flipside, revealing business struggles can put off clients. Plenty of connundrums there. The video Here is the video of the Google+ hangout recorded during the recording of this week's podcast episode: Links to people and things we mention We didn't mention anyone this week. But do go here: Liz Strauss Fundraiser New rallying point You are a big part of the story of this podcast. We'd like you to be an even bigger part of it...

TOPICS THIS WEEK: When Big Corporates Chicken Out While Small People Dream Big and Achieve Greatness, Four Birds Aboating, Ewan McGregor, Charley Boorman, AJ and Melissa Leon One way to be attractive in business is to help others achieve their goals. The bigger and crazier the ambition, the more appealing you can become by helping to achieve it. Or do you? While everyone wants to be associated with success, what are the pitfalls of associating yourself with an endeavour that fails? Is that good for a business? Does that make it genuinely attractive or the opposite? We explore these questions in this episode of Business Jazz. The video Here is the video of the Google+ hangout recorded during the recording of this week's podcast episode: Links to people and things we mention Four Birds Aboating Misfits/AJ & Melissa Leon Long Way Round (Charley Boorman and Ewan McGregor) Podio Go To Meeting New rallying point You are a big part of the story of this podcast. We'd like you to be...

Failure. It's a scary word for many of us. For others, it's something to be embraced. They see failures as milestones on the way to success. Failure should be embraced, rather than feared. This week Paul and Roger discuss failure and how to turn it to your advantage, prompted as usual by an email from Chris Brogan . To hear the podcast, just click on the play button on the embedded player at the top of this post. We're also in iTunes . We'd love it if you subscribed. Wow! Many of you will have found us through the plug that both Chris and AJ Leon gave the podcast in their email newsletters last week. It was an incredible experience for us to receive such boosts from these two remarkable people. Chris and AJ, thank you. It means the world to us. Help yourself If you'd like to subscribe to Chris' emails, you'll find a place to sign up on his website . If you're interested in The Impact Equation , the book he recently published with Julien Smith, you c...